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Tell Me What Is Broken. I Will Tell You What I Would Do.

You will not be put into a nurture sequence, called by somebody reading a script, or sent a calendar link for a sixty minute presentation about my process. Tell me what is actually going on and you will get a straight answer, including when the answer is that you do not need to pay anybody for this.

  • Replies the same business day
  • No obligation to buy anything
  • You get me, not a sales team

Send it over

Ask whatever you actually want to know.

Specific questions get specific answers, so the more you tell me about what is going on, the more useful my first reply is. And if the real question is "I do not know what my problem is, where would you start", send that. It is a better question than most, and plenty of people arrive asking about one thing and leave having found out it was something else entirely.

Would rather just write to me? ianl@i-ninja-llc.com reaches me directly. The form is only here so nothing gets lost. If it does not load for you at all, that is usually a browser extension blocking it, and the email or LinkedIn will get to the same place.

Make the first reply worth reading

Four things that help, none of them required.

You do not have to prepare anything. But if you want a specific answer rather than a polite one, these are what let me give you that.

  • What actually happens now. Not the goal, the current reality. "Leads come in through a form and I check it when I remember" tells me more than "we want to scale."
  • Where it hurts most. One thing, if you can pick it. Most owners have a list, and the list is rarely in the right order.
  • Who else touches it. Whether you are on your own, have a team of three, or have people who would need to be trained on whatever gets built.
  • What you have already tried. Especially the things that did not work. That is usually the most informative part of the whole message, and it stops me suggesting something you already abandoned for a good reason.

What happens after you send it

Three steps, and none of them are a pitch.

Step one

You get a real reply

Written by a person, the same business day in almost every case. Not an autoresponder telling you how important your message is, and not a link to book yourself into a slot three weeks out.

Step two

We work out which problem it is

Usually a short conversation, by whatever method suits you. This is where it often turns out the thing you came in about is a symptom of something else, which is worth finding out before anybody spends money.

Step three

You get a straight answer

What I would do, roughly what it involves, and whether it is worth it. Including the version where I tell you this is not something you should be paying for right now. That happens, and saying so is the whole point.

If you already know what you need

Shortcuts.

The form above reaches me whatever you are contacting me about. These just get you to the right detail faster.

Straight answers

Before you send it

Am I going to get sold to?

No, and I am aware everybody says that. Here is the test you can actually apply: a fair number of these conversations end with me saying the thing you need is not something I should be paid for, or that you should fix something else first. If that was not true I would not put it on the page where you can hold me to it. I would rather have a short honest conversation than a long one that ends in a proposal neither of us believed in.

How quickly will I hear back?

The same business day in almost every case, and written by a person rather than generated. If you send something late on a Friday it may be Monday. If a week goes by with nothing, assume something went wrong in transit rather than that you are being ignored, and email me directly at ianl@i-ninja-llc.com.

I am not sure which of your companies I need.

Then do not pick one. Describe the situation and that becomes my problem to work out rather than yours. Operations, funding and the person running the place are three views of the same business, and people routinely arrive asking about one when the real issue is another. Working out which is genuinely part of the job.

Can we just talk on the phone instead?

Yes. Send the form with a note saying you would rather talk and when you are usually reachable, and that is what will happen. The form exists so nothing gets lost, not because I am trying to avoid speaking to you. Some problems take two minutes on a call and twenty minutes in writing.

One more thing

The worst outcome here is a useful answer and no invoice.

That is genuinely the downside risk. If you have been putting off asking because you expected a hard sell, this is the part where I point out there is not one.